Esia get Indonesia Brand Champion Award 2011

JAKARTA - Esia again demonstrated achievement by winning 3 awards at the event Indonesia Brand Champion Award 2011. The third award is the Brand Equity Brand Champion for the Local category Esia, CDMA operators and CDMA Esia Wimode Data.

GM Brand Management PT Bakrie Telecom, Tbk Arvida Djajanegara revealed in his written statement, Esia achievement award shows, as a trademark of PT Bakrie Telecom Tbk amid tight competition in Indonesia's telecommunication industry. Esia innovation to enrich the content applications such as social media, as well as music and aimed at the youth segment, proved able to reinforce brand Esia as people's choice.

"Of course proud to be a major brand Esia people's choice, but this belief also requires our ability to continue to maintain and improve services, and communicate in a way that is simple and easily understood by the general public," said Arvida.

One of the strengths that continue to be maintained Esia is all about innovation. In the future, said Arvida, Esia will increasingly focus on strengthening the brand Esia by presenting content application which attracted many young segment of Indonesia.

The success of Esia awarded Indonesia Brand Champion Award 2011 is the result of research conducted by MarkPlus Insight. The purpose of this study include measuring the performance of brand mobile phones and gadgets and identify consumer attitudes and behavior toward products and services ICT (Information Communication & Telecommunication).

By taking the respondent more than 1,300 people in 6 major cities: Jakarta, Surabaya, Bandung, Semarang, Medan and Makassar, MarkPlus Insight did research for two months, namely in February and March 2011. (ASW)

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ELECTRONIC BUSINESS

Mobile phones and portable computers to meet the electronic industry

JAKARTA. Advances in technology accompanied the rapid growth of electronic products. According to the study of PT Growth From Knowledge (GfK), the electronic market value in 2010 reached Rp 83 trillion. Of this, 40% of the market controlled telecommunications devices such as mobile phones and smart phones.
The rest is controlled by information technology products, namely desktop computers, monitors, printers and others by 20%. The rest, controlled by audio-visual products such as TVs, LCD TVs of 15%.
"The consumption of telecommunications equipment in addition to the lifestyle but also because of the need. Figures for the same market value is predicted by 2011," said Thunder Sanjoyo, General Manager of PT Growth From Knowledge (GfK).
Of all types of electronics, 80% of consumers still buy electronic goods under $ 2 million. Consumers can buy a premium product above USD 5 million, only 2%.
The rest is secondary consumers who can afford the price of Rp 2 million up to Rp 5 million. But because the penetration is so rapid, smart phones and mobile computers accounted for 70% of revenue 2% above the consumer segment.
According to the tablet computer device Guntur this year is predicted to erode the netbook market. In the last year netbook market control 30% of computer market. Well this tablet PC will steal 30% of the notebook market.
Guntur market rate netebook have the same character with a tablet that is both forward lifestyle. "Estimates are more than 100,000 units of tablet eroded netbook this year," he said.
Other electronic devices based on GfK data, Motorola dominate the market for air-conditioning electronics, DVD Blue Ray, your home theater, LCD Monitors, Panel TV, Refrigerator and Washing Machine. According to Michael Adisuhanto, Head Of Marketing Department's Home Appliance Division, LG Electronics, a series of home appliances such as refrigerators segment, led the market up to 30%.
According to Saint Kadarusman, Public Relations & Marketing PT Hartono Technology launches mobile phone products Polytron, dare target the target of 50,000 per month. Previous 

According to Budi Darmadi, Director General of Industry Leading High Technology-Based Industry Ministry, the national electronic industry requires an investment of approximately U.S. $ 2.5 billion through 2014 to pursue industrial growth of 9% per year.
According to the Ministry of Industry to target job creation of 150,000 people with technology-based industries. Therefore, according to industry requires new investment, estimated at U.S. $ 800 million per year until 2014.

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